1. Initial Technical Setup
- Install Google Analytics 4 (GA4) to monitor traffic.
- Set up Google Search Console to monitor indexing and search performance.
- Create and submit an XML Sitemap in Search Console.
- Check for HTTPS/SSL certificate to ensure site security.
- Create or update robots.txt to manage crawl access.
2. Keyword Research & Planning
- Identify main keywords for the business and product/service pages.
- Find long-tail keywords with lower competition and high intent.
- Analyze search intent to match content with what users want (informational, transactional).
- Map keywords to specific pages to avoid cannibalization.
3. On-Page SEO Checklist
- Optimize Title Tags (under 60 characters) with primary keywords.
- Write Compelling Meta Descriptions (under 160 characters) to boost CTR.
- Use Proper Header Tags (H1, H2, H3) for content structure; one H1 per page.
- Create SEO-Friendly URL Slugs (short, descriptive, using hyphens).
- Add Image Alt Text for accessibility and image search optimization.
- Incorporate Internal Linking to distribute page authority and improve navigation.
- Include External Links to high-authority, relevant sources.
4. Technical SEO Checklist
- Improve Mobile Friendliness: Ensure the site is responsive.
- Improve Page Load Speed: Optimize image sizes, minimize code, and use caching.
- Fix Broken Links (404 errors): Use 301 redirects for broken links.
- Eliminate Duplicate Content: Use canonical tags to define the primary version of a page.
- Implement Structured Data (Schema Markup) to enhance search results.
5. Content Optimization
- Create High-Quality, In-Depth Content that addresses user questions.
- Update Existing Content to keep it relevant and accurate.
- Use Multimedia (images, videos) to increase engagement.
6. Off-Page SEO & Monitoring
- Build High-Quality Backlinks from reputable, relevant websites.
- Monitor Search Rankings and traffic using Google Search Console.
- Regularly Review Analytics to identify improvements in user behavior.